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The Mario IP is worth an estimate $6.8 trillion today. The same stories resonate in any format, and it was a masterstroke to take what works in books and apply them here. He believed that video games should have a plot just like his favorite stories, like King Kong, Jason and the Argonauts, and Macbeth (the parallels are clear!). Games at the time were things like pong or space invaders, and there was no such thing as a games designer: everything was made by engineers who underestimated the value of a plot.ĭonkey Kong (and all of the games in the Mario franchise) are classic hero's journey, and Miyamoto, the creator of Mario, was the first real games designer. The whole "gorilla kidnaps girlfriend" plotline is a little convoluted, but what was remarkable at the time was that the video game had a story at all. The game was Donkey Kong, and Nintendo's success with this franchise is in part due to storytelling. You might know Jumpman better by his contemporary name and occupation, adopted when expanding to the US market: Super Mario the plumber. They gave him a shot, and he came back to them with "Jumpman", a carpenter who was trying to rescue his girlfriend Pauline from his pet gorilla, who was on top of a half-constructed skyscraper. Games were solely made by engineers back then, but they did have a junior designer who was keen to learn.
In 1982 a games company had all of their engineers tied up working on other projects, but they owed their distributor another game.